I received an interesting email the other day, and after reading it, I allowed myself a few days to reflect upon its contents. Allow me to share a portion of the email:
You are in elite company!
You have been nominated for a Naked Pizza Foggy Award! What is a Foggy (Free of Gluten) Award you ask? The first awards to honor the individuals that shine light on the gluten-free community.
About the award:
-Your community can vote for you as much as they’d like until May 1st. We will announce winners to kick off Celiac Disease Awareness Month.
My initial reaction, as you can imagine, was to feel very honored. I have had the good fortune of being honored in the past for work that I have done in previous businesses in other industries, but there is really something special about the food intolerance community, our community. To be recognized within this special community brings an added significance to the nomination. And when you look at the other brand executives with whom I share the nomination, well it certainly is humbling. All are worthy of recognition.
The reality is, this nomination is not about me. It might have my name as the designated nominee, but the fact of the matter is, this nomination is so much greater than a nomination for Joel Warady.
This nomination is for the over 100 people that work at Enjoy Life Foods, who every single day are 100% focused on creating safe, great-tasting products that all families can enjoy.
This nomination is for the thousands of people who work at our supplier companies, making sure that our ingredients are properly prepared so they always remain safe, that the printed packaging is always there when we are packing your product fresh, and that the testing of our products happens daily so we are able to maintain the quality and safety you have rightly come to expect.
This nomination is for the certifying bodies who have taken the time to set the strict guidelines that are in place which have allowed us to commit to being Certified Gluten Free, verified non-GMO on all products, Kosher and Halal certified, and allow us to make the claim that there are no artificial ingredients in any of the over 40 products that we produce.
This nomination is for the over 12,000 retail locations in North America who have made the decision to have Enjoy Life products on their shelves, and for those same retailers who each and every year choose to expand their product selection to make it easier to find our products in your area.
And most importantly, this nomination is for you, the millions of consumers who choose to buy our products and have us as guests in your home. We never take this for granted, and we strive to earn this right to enter your home each and every day.
Here is what we know; when you make the decision to purchase an Enjoy Life product, you do so for three reasons:
- You know the product will taste great
- You know that when you see the red oval logo with the Enjoy Life name, you can trust that it is safe for you and your family.
- You know that you want to take care of your family/yourself, and you do so for love of family, or simply the love of life itself.
- Taste, Trust and Love; it is the cornerstone of what we do at Enjoy Life Foods.
So back to the nomination. It’s an honor, but the honor is not for me. It is for all of us, all whom I have mentioned previously. We are being recognized for all of the extra things that we do, and that includes the extra special gifts that our consumers bring to the community.
I’m not one to campaign, and truly if this was just about me, I’d be pretty passive about it. But this is an opportunity for all of us to send a message to the industry:
If you believe it is important to be:
- Certified Gluten Free, instead of just promising to be gluten-free…
- Verified non-GMO, instead of saying it is hard to do and takes time…
- More than Gluten-Free, but also free from the top 8 allergens…
- Kosher & Halal Certified, because the more we have people checking on us, the better…
- Competitively priced to allow you and your family the opportunity to enjoy our products more often…
- 100% transparent, which is why as a company we connect with you via Facebook, Twitter, Pinterest, Instagram, our website, email, and the good old telephone…
then you can vote for us. For a vote for us is a vote for the Enjoy Life Foods community. A vote for us sends a message that you believe in what we are doing, and more importantly in the way in which we are doing it. A vote for us will in no small way allow us to express our thanks and gratitude to the thousands of people who help us bring our products to the millions of you.
You can place your vote here. You can vote as many times as you’d like, and feel free to share this blog post with your friends and relatives.
Thanks for being great supporters of the Enjoy Life brand, and a valued member of our community. Thanks for allowing us to recognize all of the people who make us the respected company we are today.