We would like to wish you all a very belated Happy New Year from all if us, here at Enjoy Life Foods! Obviously, the fact that we are wishing you New Year’s wishes and it is the middle of the month is indicative of the subject matter of this blog post.

Joel

Let me introduce myself. My name is Joel Warady, and I’m the new Chief Marketing Officer for Enjoy Life Natural Brands. While I have been involved with the company for the last eight years in various advisory roles, effective January 1, 2011 I joined the company on a full-time basis, to head the marketing and communication efforts for the company. It’s an exciting opportunity and I truly feel that I have one of the best jobs in the world.

Kasey

Alina

Joining me on the marketing team is Kasey Klippstein and Alina Tylman. Both, while new to Enjoy Life as full-time employees, have been working on Enjoy Life projects in a consulting role for the past couple of years. Suffice it to say, that although we have a brand new marketing team, we have over 12 years experience working on the Enjoy Life brand, and more importantly in the gluten-free, allergy-friendly space.

Which leads us to this blog.

As a company, we have not been as committed to posting on this blog as we should be. While there was some regularity, trying to post twice a week, the blog never seemed to gain significant momentum. There did not seem to be a real reason for being. It seemed that the blog was a great opportunity for different people in the company to talk about things that were important to them, but there was not a cohesive direction for the conversation. And we lacked true consistency; the fact that this is the first post of the New Year is indicative of that.

All that is going to change.

Here is our commitment to you….

1. The blog will offer a window into the company, sharing intimate details as to what we are doing, and how we do it.
2. The blog will offer transparency. We will not only share the good things, but we will share the challenges that we face, and how we work through the issues.
3. The blog will not have a corporate voice. That is what press releases are for. Instead, the blog will be personal, written by various members of the Enjoy Life team, from their point of view, not the company’s.
4. The blog will be updated regularly, we promise. And we’re serious.
5. The blog will be interesting. It will be worth reading, and worth subscribing to. If we are committed to one thing, this is it. WE WILL NOT BE BORING!!!

There you have it. Our blog New Year’s resolution, 17 days late. Thanks for sticking with us, thanks for your understanding, and most of all:

Thanks for being such great fans and supporters of the Enjoy Life brand! 2011 is going to be a very exciting time for the company, and we will be sharing all of the details with you via our blog, our Facebook page, our two Twitter accounts, and newsletter.

We love being connected to you!

If you’ve been a fan of Enjoy Life for a while, you are probably aware of the recipes we send out by email blast and Facebook every month.  We’ve been doing this for a while, and now we think it is time we took a step back and let you show us how you use Enjoy Life products in your baking and cooking. Because who knows more about how to use our cereals, cookies, bars, granolas, chocolates and bagels than you?

So put on your apron, turn on your oven, hit that skillet with a little oil, and think about the most creative and interesting things you like to make with Enjoy Life products.

Are you a candy-making machine? Then share that with us!

Have a secret stuffing recipe that uses Crunchy Flax? Let’s see it!

Is your allergy-friendly seven layer bar the talk of the neighborhood? Then we’d love to talk about it here too.

The sky’s the limit – sweet or savory, crunchy or crispy, vegan or meaty – as long as your recipes are free of the top 8 allergens (fish, shellfish, soy, peanuts, tree nuts, dairy, gluten and wheat).

We’re looking for 24 recipes that we will be sending out over the next 12 months, two a month. When we put together recipes, we like to think about the holidays and celebrations around each month (did you see our Halloween treats?) and you should too as you craft your own brilliant recipes.

You can submit as many recipes as you like as long as each of them contains at least one Enjoy Life product.

Once we receive your recipes, we’ll look them over. We’ll cook up our favorite recipes in our kitchen, take a picture of the results, and let everyone in the office taste them. If your recipe makes the cut, we’ll announce it on Facebook and Twitter! Throughout 2011 we’ll send out these recipes to everyone on our mailing list and post them to Facebook and our website.

So, what do you have to lose? Get cooking!

CLICK HERE to enter in your recipe! All recipes must be entered by 1/31/11.