A Gluten-Free Lifestyle?

Written by: Joel

Have you noticed that there are many food companies who treat gluten-free foods as a lifestyle choice? They have recently jumped on the gluten-free bandwagon, because they believe that there is money to be made by promoting gluten-free as a lifestyle. And they are right about the profitability; today, companies can make money promoting gluten-free as a lifestyle fad.

But how long will this last? Promoting fads will only work until the next fad comes along.

We know better. For most people, eating gluten-free food is not a lifestyle choice; instead it is about life itself. It is a necessity to allow people who live with Celiac disease or gluten intolerances to live a normal, healthy life. It is a requirement to remain healthy, and to live day to day without illness or negative reaction.

We’ve been focused on providing solutions for this community for over 10 years. When few companies knew what gluten-free was, we were developing products that tasted great and were safe for all to enjoy. While some companies have recently jumped in because they recognize there is money to be made, we have been developing our expertise month by month, for the last 122 months.

Here’s what has changed since our early years…

• Our products taste much better than they did 10 years ago
• The number of products that we sell has expanded 10x
• The number of stores that carry our products has multiplied 20x
• Our sales have grown dramatically (thanks to our great customers)

Here’s what hasn’t changed…

The founder of the company, Scott Mandell, the man who had the vision to start this company over 10 years ago, remains CEO of the company to this day. His name is on every product that we sell. While other companies have been acquired by large corporate controlled entities, we remain independent with one primary focus:

Providing great-tasting, SAFE products for all people to enjoy and eat freely.

Taste, Trust and Love. It is what we strive for every day of every month of every year. And we’ve been doing this for 3660 days and counting.

- Joel

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