Let’s try this again. Back on January 17, 2011 almost 2 full years ago, I introduced myself to you, along with introducing our two associates who also had joined the company to establish the new Enjoy Life Foods marketing team. I had joined the company as the Chief Marketing Officer and Kasey Moss and Alina Tylman joined as Marketing Associates.
A lot has changed since we joined, but what has remained consistent is the fact that we all still remain a part of the Enjoy Life team. Both Alina and Kasey have taken on significantly additional amounts of responsibility, and I am now running both Sales and Marketing, with my revised title being Chief Sales & Marketing Officer.
What also hasn’t changed is that we continue to help guide the brand, raising its awareness, engaging with our consumers and supporters, developing new products, and working tirelessly to bring you the best tasting products that are safe for all who want to eat freely.
Looking back on the last blog post, here is what I promised on January 17, 2011:
Here is our commitment to you….
1. The blog will offer a window into the company, sharing intimate details as to what we are doing, and how we do it.
2. The blog will offer transparency. We will not only share the good things, but we will share the challenges that we face, and how we work through the issues.
3. The blog will not have a corporate voice. That is what press releases are for. Instead, the blog will be personal.
4. The blog will be updated regularly, we promise. And we’re serious.
5. The blog will be interesting. It will be worth reading, and worth subscribing to. If we are committed to one thing, this is it. WE WILL NOT BE BORING!!!
And here are the promises that we kept. None. Zero. Well, true, we weren’t boring, but not hard to do when you are non-existent. Sorry about that.
Over the past 2 years, we have connected with you via Facebook, Twitter, Pinterest, E-blasts, and over 100 annual consumer events around the country, but we never did get the Blog going. No one’s fault but my own.
Here is my commitment to you now that we are in 2013, and this one I will be able to keep. We will post on a regular basis, but we are not necessarily committing to what regular means. It will be at least once per week, but could be more. It all depends on what we have to say, and how interesting it really is.
Here is the other commitment. This is not going to be an Enjoy Life corporate blog as much as it is a blog from the point of view of the Chief Sales & Marketing Officer, along with other members of the marketing team. Some days I will share with you specific details about what’s happening within the company, and those posts will provide the window into the company to which we had previously committed. Some posts will feature the voice of Kasey or Alina, providing a different perspective from the marketing team as they continue to execute the great work on which they focus their efforts. Some days we will talk about things happening within the industry, that have little to do with our company. Some days we will simply talk about sales and marketing in general, and hopefully these conversations will provide an insight as to how we make the decisions that we do.
Finally there will be days when I personally share a rant. I do that on occasion, and these days can be fun, embarrassing, troublesome, and cause people to rant right back at me. That’s okay; it is an opportunity to have a good-natured dialogue. We will always welcome your comments.
So there you have it. The blog plans for 2013. It is a view of the world as seen through the eyes of the Marketing team at Enjoy Life Foods. All opinions are our own; the company is not responsible for what we write, what we have to say, and what controversy we may cause. And I’m sure it will happen.
More to come, I promise! Seriously….
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