ELF

Crunchy Flax with Chia is a Winner!

February 8, 2013

Recipe Ideas

When you are working as hard and fast as we are, sometimes you don’t give yourself the opportunity to enjoy the fruits of your labor. You keep pushing, moving forward, developing new products, creating new package designs, getting new products on shelf, building new retail relationships, getting samples into the hands of new consumers.

Then, when you least expect it, you get a bit of recognition that allows you to stop for a moment and enjoy your hard work.

That happened to us while we were at Fancy Foods Winter show.

NASFT, the association that runs this show, asked food experts from the likes of Good Morning America, CBS TV, Better Homes and Garden, PBS, NPE, and others to walk the show and find the best products that exemplify the food trends in 2013. Out of 80,000 products at the show, these industry experts chose 15 products as the trendsetting products of the show.


Crunchy Flax with Chia, one of our newest cereals, was one of these products.

Boom!

How’s that for leading the pack! Certified Gluten Free, Free From the Top 8 Allergens, Verified Non-GMO, and now a trendsetting product for 2013.

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Note to all of the retail buyers who have yet to approve this product for your own stores. It is 2013, and this product is considered a trendsetter. WHAT ARE YOU WAITING FOR???

-Joel

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