ELF

For the Love of the Game

February 11, 2013

Brands

Growing a brand is not for the feint of heart. Being an entrepreneur is harder yet. Marry the two together and what you have is the “perfect storm of stress”.

I’ve been an entrepreneur my whole life. (Here’s a little secret. I’ve never written a résumé and I’ve never had to apply for a job). I’ve been fortunate. I’m not saying that things have come easy to me, but I have been blessed to have been in businesses I love. I’ve experienced both success and failure (more of the latter than the former), and have enjoyed each and every challenge that has presented itself to me. While it is true that today I’m a full-time paid employee at Enjoy Life, I still feel like an entrepreneur and manage the Sales and Marketing of the company accordingly.

Back to the discussion of the existing challenges of brand building when you’re an entrepreneur. It is seriously difficult to do. There is never enough money to tell the brand story in the proper manner. There are new products that roll round in your head that never get launched due to limited R&D funds. There are package design changes that never get executed due to tight budgets. Larger brands that have endless rainbows of cash have the ability to buy shelf space in supermarkets creating a barrier to entry for smaller brands. Suffice it to say, it isn’t easy. Yet entrepreneurs continue to launch new products on a daily basis. Unknown

I was having this same conversation with a friend the other day. She has recently launched a line of products in the natural products space, and as is similar for most entrepreneurs, she has experienced a tremendous amount of frustration as she has struggled with the launch of her brand. Struggles lead to stress. Stress leads to anxiety. She shared with me what many people have stated over the years when they share their war stories of entrepreneurship; “If I would have known how hard it was going to be, I’m not sure I would have started this.”

I can’t tell you how any times I hear this. It is the rallying cry for those of us who live through this experience. So why do we do this? Why do entrepreneurs do what they do?

There are different reasons for different people. Some do it because they have an idea they simply can’t get out of their head. Some do it for glory. Some do it to get rich (and this seldom ever pans out). Some do it to change the world. Finally some do it for the fun of it. To me, that’s the best reason.

I’ve been an entrepreneur my entire life. Starting with a paper route in the 4th grade, I’ve been working non-stop since I was 10 years old. 46 years of challenges. 4 plus decades of stress. Most importantly, almost a half-century of fun.

I build brands, and I do it for the pure joy of growing businesses. Being part of the team that is building the Enjoy Life brand; well it truly is one of the best gigs around. Thanks for allowing us to do what we do, and for making us part of your family.

-Joel

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One Response to “For the Love of the Game”

  1. Gratefulfoodie Says:

    Without entrepreneurs there would be no new ideas, solutions or let’s be honest: good food for our food allergy family!

    Reply

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