Today’s post will be a quickie update.
Enjoy Life is on its way to Natural Products Expo West in Anaheim, CA. This is the world’s largest trade show for the natural products industry, held each year in southern California. At this show, over 60,000 people will be in attendance, including all of the store owners and buyers who make the decisions as to what products will be on their shelves.
All companies in the natural products industry, from huge behemoths like General Mills, to small start-ups who formulate their granola in their Portland kitchen, will be in attendance trying to convince retailers that their product is the one that HAS to be on the store shelf. Not easy to do, as we are all vying for the attention of the retail executives and store owners as they walk through literally thousands of booths of great-tasting products.
As Kasey Moss, our Senior Marketing Manager stated in an internal email the other day, this is our Super Bowl. This is when we have to look our best, be our best, tell the best story, and convince the retailers that there are literally hundreds of thousands (millions!) of people waiting for the next Enjoy Life product to be introduced. The more vocal our customers are, the easier it is to share the story. At the end, it is all about winning. Winning the hearts and minds of the retailers, so you, our customers, have a better tasting, more extensive selection of Enjoy Life products for you and your family.
Over the next few days, we’ll share some quick posts from the show, including previews of our brand-spanking new products. Exciting times at Enjoy Life as we introduce one of the best-tasting, most decadent products we have ever developed. More on that over the next couple of days.
If you are at the show, make sure you stop by Booth #3950 to say hello. If you are not fortunate enough to attend (sorry, the show is only open to the trade, no consumers), visit our Facebook page over the next five days as we continue to update photos, videos and posts to allow you to be at the show with us, at least virtually.
On our way to Anaheim…