Report from Natural Products Expo West (Pre-Show)
In yesterday’s blog post, I mentioned that we are about to exhibit at the world’s largest natural products trade show, Natural Products Expo West, in Anaheim CA. The show officially starts on Friday of this week and runs through the end of day on Sunday. We’ll be posting photos of the our participation at the show on our Facebook, Twitter, and brand new Instagram page. We want you to share in the show excitement.
One of the exciting things that happens at this show is the introduction of new products. If you want to get an advance look at what products will be introduced onto the store shelves over the next six months, this is the place to be. It is fascinating to see the new flavor ideas, ingredient trends, packaging designs, nutritional focus, and above all, have the opportunity to taste the new products to see what’s about to be a big hit, or a major bomb.
With that in mind, before the rest of the world sees it on Friday, we want to give you a sneak peek to our newest product launch, and give you an idea as to what went into this extremely exciting product line.
Enjoy Life Decadent Bars
Available in four 100% naturally decadent flavors (S’mores, Cinnamon Bun, Chocolate SunButter, and Cherry Cobbler), these bars are one of the best tasting product lines we have ever introduced. Using unique grains, no artificial ingredients, a proprietary blend of flours, 100% certified gluten-free, free from dairy, egg, wheat, soy, peanut, tree nut, fish and shellfish, verified non-GMO, kosher and halal certified, these bars are one of the most amazing product developments ever introduced into the category, by any company. (Did we mention the melt-in-your mouth drizzle on top of the bar? Yum!)
To provide you with some insight as to what’s involved when we introduce a product, we thought we would share with you the significant timeline for this product development. It will help you better understand why it takes as long as it does to get new products onto the retailer’s store shelves.
December, 2010: New Product Development Meeting for Decadent Bars
January, 2011: Proposal Accepted from Internationally Known Development Kitchen
March 2011: Ideation of Taste, Texture, Ingredients
May 2011: First Taste Trials
August, 2011: New Equipment Identified for Production
December 2011: Launch Strategy Developed
March 2012: Ingredients Sourced and Costings Completed
June 2012: Decision to Move Forward on Project
July 2012: Kick-off Meeting for Taste Refinement
August 2012: Production Equipment Ordered
September 2012: Package Design Commenced
December 2012: Recipes Finalized, Trial Production
February 2013: Packaging Completed, First Production Run
March 2013: Introduction to the Trade – Expo West
May 2013: Product Will Start to Appear on Shelf
There you have it. It has taken us over two years to develop our new bars that are more decadent than you can ever imagine. This timeline might seem long, especially for a nimble company such as Enjoy Life, but when you are doing what we are doing, the time involved is significant.
These days, it is pretty easy to make a Gluten Free Bar. Everyone is doing it; in fact this week alone many major companies are introducing their “me-too” entries into the category. But there is a reason why no other company is introducing a line of Gluten Free bars that are also free from the top 8 allergens, verified non-GMO, made with absolutely no artificial ingredients, and most of all, tastes so good you would never know it is produced for people with food intolerances. It’s really difficult to do.
Some people ask us how we do what we do and wonder if it is magic. This makes us smile.
It isn’t magic that makes us as good as we are. It’s leadership, expertise, and the willingness to get it right. Rather than rush product to the shelf like many of our competitors, we choose to get it right. Even if it does take over 2 years from concept to shelf.
Thanks for being patient. It allows us to provide you with the very best products that are great tasting and safe for the entire family. You should see what we have in store for you coming out in 2015. We’re working on it right now.