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An Embracing Community

I had a unique opportunity this past weekend.

Enjoy Life was one of the lead sponsors of the 1st Annual Food Allergy Bloggers Conference held in Las Vegas. Over 120 IMG_5787 bloggers, advocates, and experts in the food allergy community came together to share ideas, learn from one another, and most importantly to embrace one another, providing support simply by saying “you’re not alone.”

This was such a privilege for us as a company and for me personally.

While speaking on a panel at the conference, I shared with the group that we consider it an honor that you have invited the Enjoy Life brand into your families, into your homes, into your lives. The trust you have placed in our company has allowed us to grow to the size that we are today, and is positioning us for future growth as we continue to look for ways to develop safe foods that will continue to make your families’ lives more enjoyable. We never take this trust for granted, and as I shared with the attendees, and want to share with you, we thank you from the bottom of our hearts.

On a personal note, I also owe you, our family of consumers, a huge thanks.  I am a professional marketer who has had the great fortune of working on numerous brands over the years. But never have I felt such a connection to a group of consumers as I do to you. The warmth and acceptance that I feel on a daily basis, through your tweets, your emails, our face to face meetings at events throughout the country, or however we may connect, is a phenomenon that I had never before experienced.  Spending the past weekend with this group of passionate, knowledgeable, caring people in the food allergy community was truly special. The way that you embraced me as one of your own means more to me than you will ever know. I thank you.

We continue to be motivated by all of you, no matter what your food intolerances or allergies might be. We share your daily challenges, we understand your needs, and we continue to work every single day finding ways that we can make your lives easier.

Thank-you for allowing us to have the most meaningful and fulfilling mission that a food company can have. And on a personal note, thanks for providing me with the most enjoyable and meaningful job in my long career.

You are truly the best community of passionate consumers with which any company could ever hope to align itself.


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6 Responses to “An Embracing Community”

  1. Kimberley Hollinger Says:

    Hi Joel,
    I didn’t get much time to speak with you at the FAB conference. I was a little bit busy with training Lola the Peanut Pup. I just wanted to share that for the first time EVER my daughter found a cookie she could eat safely that she loves ! Normally when your allergic to 95% of all food pre packaged food is non existent. In Kendall’s words …Even if you do find something “It tastes like feet “. She found and fell in love with your snicker doodle cookies ! She traded basically everything in her swag bag for more boxes too . Fellow attendees were finding and giving Kendall every box they could find! When your almost 17 years old and are eating what a cookie is supposed to taste like for the first time you get a little excited !Just thought you should know you made my daughters world of being allergic and afraid of basically everything a little more “normal” . Thank you and God Bless !


    • Joel Says:


      Thanks for sharing this wonderful story with us. We are so happy to hear that Kendall has been able to find a cookie that is safe, and that she enjoys. We love that she now feels just a bit more “normal”. Hope you enjoyed the conference, and I look forward to our paths crossing in the near future.


  2. Colette Says:

    Joel, I am so glad you were there. We all felt the passion, energy, and commitment!


    • Joel Says:

      Thanks Colette. I think we all walked away from the conference with additional passion and commitment. Thanks for your great contributions.



  1. #FABlogCon Blog Roundup | Food Allergy Bloggers Conference 2013 in Las Vegas, Nevada, November 2-4 - November 5, 2013

    [...] Joel Warady, Chief Sales & Marketing Officer at Enjoy Life Foods (one of our fantastic sponsors for the conference and on our advisory team) wrote a touching blog post on the Enjoy Life Foods Blog entitled “An Embracing Community.” [...]

  2. #FABlogCon Review Round-up | Food Allergy Bloggers Conference 2013 in Las Vegas, Nevada, November 2-4 - November 12, 2013

    [...] we are humbled and grateful for all your support. Thank you! ~ Jenny & Homa Joel Warady of Enjoy Life Foods: “You are truly the best community of passionate consumers with which any company could ever [...]

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