I had a unique opportunity this past weekend.
Enjoy Life was one of the lead sponsors of the 1st Annual Food Allergy Bloggers Conference held in Las Vegas. Over 120 bloggers, advocates, and experts in the food allergy community came together to share ideas, learn from one another, and most importantly to embrace one another, providing support simply by saying “you’re not alone.”
This was such a privilege for us as a company and for me personally.
While speaking on a panel at the conference, I shared with the group that we consider it an honor that you have invited the Enjoy Life brand into your families, into your homes, into your lives. The trust you have placed in our company has allowed us to grow to the size that we are today, and is positioning us for future growth as we continue to look for ways to develop safe foods that will continue to make your families’ lives more enjoyable. We never take this trust for granted, and as I shared with the attendees, and want to share with you, we thank you from the bottom of our hearts.
On a personal note, I also owe you, our family of consumers, a huge thanks. I am a professional marketer who has had the great fortune of working on numerous brands over the years. But never have I felt such a connection to a group of consumers as I do to you. The warmth and acceptance that I feel on a daily basis, through your tweets, your emails, our face to face meetings at events throughout the country, or however we may connect, is a phenomenon that I had never before experienced. Spending the past weekend with this group of passionate, knowledgeable, caring people in the food allergy community was truly special. The way that you embraced me as one of your own means more to me than you will ever know. I thank you.
We continue to be motivated by all of you, no matter what your food intolerances or allergies might be. We share your daily challenges, we understand your needs, and we continue to work every single day finding ways that we can make your lives easier.
Thank-you for allowing us to have the most meaningful and fulfilling mission that a food company can have. And on a personal note, thanks for providing me with the most enjoyable and meaningful job in my long career.
You are truly the best community of passionate consumers with which any company could ever hope to align itself.