I would think almost any company (food or other) would like to claim that they have customers that are truly passionate about their business. Not just like their product…but are truly passionate about the company and/or brand in a way that goes way beyond what a typical customer might feel about a product.  I mean, there are many brands and products that I like, for instance…Vitamin Water, Gulden’s mustard, and Crest toothpaste. However, if I use a substitute for each of these products, or really any product for that matter it no big deal, I’m fine, and won’t even think about it twice.

With all of that being said, I know that the same does not hold true for the Enjoy Life brand. I have to admit that I believed that this would be the case when creating the Enjoy Life brand, as I understood the importance of providing safe and great tasting products. I actually “bet on this” during our early years when the company was especially watching its expenses very carefully. We leaned on our passionate customer base to truly help in growing and building the company. We did this by proving a “retailer request” letter to all of customers that were buying online, in the hopes that these passionate customers would bring this to their local retailers to help us drive retail distribution of Enjoy Life. Well, it worked, as we are now fortunate to have distribution in approximately 9,000 retail stores in every state of the US and throughout all provinces in Canada – pretty cool, huh?

We have seen this passion repeat itself over and over again throughout the past 8 years. From the customer who writes a personal handwritten note, drops us a line via email, or calls us directly and has more than a typical conversation with our customer service team. We have seen it whenever we have exhibited at a show or a walk. We have also seen it through our Facebook page and via Twitter. It has been a humbling experience for me, and as a result, I view myself as a steward of the brand and the company because I know how invested our customers are in this great brand. It is also why we truly believe in transparency when communicating with our customers. We don’t shy away from any conversation and welcome the chance to communicate with you – our passionate and invested customer.

For all of these reasons, we have now created our new brand ambassador program – the Enjoyables. Our brand ambassadors are the most passionate of the passionate, as they are giving of themselves and their personal time to help in spreading the word of Enjoy Life to others.

What an incredibly unique and meaningful story!! From the bottom of my heart I salute you and thank you for being a part of something special.

A few weeks ago I was commuting to work (also known as traveling for business) and deeply engrossed in revising a sales presentation for an upcoming appointment. As you can imagine, the presentation shares a strong message on who we are, why we are special, and why the grocery account really MUST carry our products in their stores. Anyway, I was quickly scanning the flow of the presentation when I felt a gentle tap on my left shoulder. I turned around to find the lady sitting in the row behind me smiling at me. She immediately launched into an apology for reading over my shoulder and proceeded to share that she is severely lactose intolerant, and had recently purchased our granola, which she loved. She could barely contain her excitement at meeting an actual representative of the company!

It was a delightful chat that ended abruptly when I felt another tap on my right shoulder. I turned around to find a gentleman kneeling in the aisle, smiling broadly at me. He, too, began with an apology for reading my presentation from his seat (three rows back, clearly his mom fed him carrots when he was a kid). The next few minutes of conversation encapsulated the whole purpose of my work with Enjoy Life… He shared with me that his young daughter had recently developed severe and potentially life-threatening food allergies. His daughter was literally at the physician’s office undergoing additional testing, as we were chatting at 30,000 feet. He was beyond thrilled to learn about products that are free of the 8 most common allergens, almost coming to tears at the discovery. This meant his daughter could now freely have cookies, and chocolate, and snack bars! I gave him some coupons, made a few suggestions on where he could find our products, and a business card with the assurance that if he needed to chat or had any questions, to call me. He announced that he would be calling his wife when we landed, and I could hear him on the phone enthusiastically sharing his great discovery before we even got off the plane!

Oh I know that may sound a little mushy, but it really is a ton of fun, and talk about a cool job! I just helped a little girl eat chocolate again! So I have been thinking about this. Maybe the Enjoy Life team should wear a logo button or an Enjoy Life shirt when we’re on the road, so that you can spot us in the crowd. It would be like the “Where’s Waldo” of the food industry. How much fun would that be…we could give away some awesome free product if we are spotted in a grocery store, in an airport, or high up in the sky. We love chatting with you, so I hope you will stop us if you see us. I speak for the team when I say that we want to hear your stories, we want to chat with you, and we absolutely want to hear how you or your child’s life has been changed.

Talk to me…I’m listening!